How to Improve Your Approach to Retargeting Audience Exclusions over Time
How to Improve Your Approach to Retargeting Audience Exclusions over Time. A practical, evidence-based guide covering examples, workflows, common mistakes,…
EXPLORE THE JOURNAL
Category: Retargeting & Attribution
Curated articles, ideas and practical guidance from the Vox knowledge journal.
✦ IN THIS COLLECTION
Explore articles
Questions to Ask When Assessing Deduplicating Conversions
Questions to Ask When Assessing Deduplicating Conversions. A practical, evidence-based guide covering examples, workflows, common mistakes, and ways to assess…
Deduplicating Conversions: Sustainable Practices for Growth-Focused Affiliates
Deduplicating Conversions: Sustainable Practices for Growth-Focused Affiliates. A practical, evidence-based guide covering examples, workflows, common mistakes, and ways to assess…
Key Ideas Behind Deduplicating Conversions and Why They Matter
Key Ideas Behind Deduplicating Conversions and Why They Matter. A practical, evidence-based guide covering examples, workflows, common mistakes, and ways…
Walled-Garden Reporting: A Beginner-Friendly Explanation
Walled-Garden Reporting: A Beginner-Friendly Explanation. A practical, evidence-based guide covering examples, workflows, common mistakes, and ways to assess results.
Getting Started with Walled-Garden Reporting: A Practical Roadmap
Getting Started with Walled-Garden Reporting: A Practical Roadmap. A practical, evidence-based guide covering examples, workflows, common mistakes, and ways to…
How to Identify Weak Spots in Walled-Garden Reporting
How to Identify Weak Spots in Walled-Garden Reporting. A practical, evidence-based guide covering examples, workflows, common mistakes, and ways to…
How to Apply Incrementality Concepts to Real Affiliate Projects
How to Apply Incrementality Concepts to Real Affiliate Projects. A practical, evidence-based guide covering examples, workflows, common mistakes, and ways…
Where Cross-Device Measurement Challenges Fits into an Affiliate Marketing Strategy
Where Cross-Device Measurement Challenges Fits into an Affiliate Marketing Strategy. A practical, evidence-based guide covering examples, workflows, common mistakes, and…
A Simple Workflow for Cross-Device Measurement Challenges
A Simple Workflow for Cross-Device Measurement Challenges. A practical, evidence-based guide covering examples, workflows, common mistakes, and ways to assess…